You NEED an email list (or need to join one!)

I’ve never understood why artists shy away from setting up an email list. Musicians, photographers, visual artists, writers – if you’re serious about sharing your work online, it’s WAY more effective to set up a website and an email list than posting on social media.

And if you’re a fan of people who do those things – please sign up to their lists!

If I hadn’t set up my mailing list in 2009 and invited people onto it regularly ever since, I simply wouldn’t have a full-time job making my own music. It’s that life-changing.

Seth Werkheiser and I met online a while ago, and I immediately knew we were on the same page with this stuff. His HEAVY METAL EMAIL is always useful and fun to read, so I invited him to nerd out / share exasperated facial expressions about email marketing with me.

Enjoy – and please ask any questions in the comments section. I’d be very happy to go deeper into how I do things in future videos so let me know what you’d like to see xo

NEXT

Thank you for visiting!

🎁 Tap to get your FREE 12-track album + 31-page PDF zine of stories, photographs and artwork here.

🏠 My new Penfriend album “House Of Stories” is available to order NOW on super limited vinyl, CDs and KiT hybrid digital albums, with accompanying tees, hoodies and books. Get two songs in your inbox immediately, with another every month til the release date in April (before anyone else).

❤️ Join The Correspondent’s Club on Patreon to receive quarterly bundles of art and members-only music plus extra perks + immediate access to my entire digital archive (digital and analogue memberships available)

🎸 Listen to my first Penfriend album “Exotic Monsters” and browse my back catalogue here.

🎨 If you make things too – or want to know more about the creative process – I’m sharing thoughtful weekly essays here on my experiments in art, music and life on Substack (and I won’t be at all offended if you prefer to read my stuff there rather than on this absolutely gorgeous website).

💬 Chat with me on BlueskyTwitterInstagram and Facebook.

See you soon xo



PS yes, my songs are available everywhere else you listen to music online.
Just search for Penfriend, She Makes War and Obey Robots.

You could even subscribe here to send a message to the algorithm overlords that Penfriend rocks!

Better still ⤵️

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