You NEED an email list (or need to join one!)

I’ve never understood why artists shy away from setting up an email list. Musicians, photographers, visual artists, writers – if you’re serious about sharing your work online, it’s WAY more effective to set up a website and an email list than posting on social media.

And if you’re a fan of people who do those things – please sign up to their lists!

If I hadn’t set up my mailing list in 2009 and invited people onto it regularly ever since, I simply wouldn’t have a full-time job making my own music. It’s that life-changing.

Seth Werkheiser and I met online a while ago, and I immediately knew we were on the same page with this stuff. His HEAVY METAL EMAIL is always useful and fun to read, so I invited him to nerd out / share exasperated facial expressions about email marketing with me.

Enjoy – and please ask any questions in the comments section. I’d be very happy to go deeper into how I do things in future videos so let me know what you’d like to see xo


I’m proud and very thankful to be a fully fan-funded artist, so if you’d like to stay involved and continue to support the making of new music, writing and videos:

🎁 Get a FREE 12-track album + 31-page PDF zine of stories, photographs and artwork here.

🎹 Get exclusive member perks in The Correspondent’s Club.

🎸 Listen to my latest solo album “Exotic Monsters” and browse my back catalogue.

🎥 Watch my videos for adventures in sound & songwriting.

💬 Chat with me on TwitterInstagram and Facebook.

See you soon xo

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