Too late? How to find an audience in your 50s (and 40s, and 30s…)

Too late? How to find an audience in your 50s (and 40s, and 30s…)

Creativity Letterbox Process


➡️ At my December livestream, I was asked the following question by  @hitchhiker7508  : “is 55 too old to hope to build a fanbase for original music?” – here’s my answer

❤️ This video is sponsored by The Correspondent’s Club – browse membership perks here and join the journey!

Subscribe to this channel for more adventures in sound and songwriting


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Feel the weight of the world, feel the weight of the universe

Feel the weight of the world, feel the weight of the universe

Creativity Letterbox Process


This is the last video in this little series, and this is your last chance to grab two FREE / pay what you can live albums before they disappear in a puff of glitter tomorrow night.

I wrote this song about feeling on the outside of things, confused by how light years apart people can think and act when given the same information.

“Far away, looking back from this constellation
Castaway, adrift on my own space station”

The world is at turns huge and strange, violent and terrifying, wonderful and unimaginably awe inspiring. The fact that I can beam my music from my space station to yours blows me away – thank you for being here.

This recording of “Dispensable Body” is part of my new live album “In The Many Moons”

And the song also appears on my other new live album “Encore”!

Pay what you want, from £0 to infinity, for either or both. Thank you.

BIG LOVE TO YOU
Laura xxx


✅ “Dispensable Body” appears on my debut Penfriend album “Exotic Monsters”

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Clouds collide…

Clouds collide…

Creativity Letterbox Process

When I listen closely to the lyrics I wrote more than a decade ago, my heart aches for that younger woman.

“Others love, I stay rooted to the ground
Losing, never found
Olympian, show me how to feel again
Save me, my Apollo”

In “Olympian” (from my debut album “Disarm”) I was experimenting with using myths and legends to tell a story, but what came out was my own melancholy and frustration at my situation. The idea that someone could come along and save me was very appealing in those darker days, but of course, in the end, that person was me.

PAY WHAT YOU WANT / CAN for this recording of “Olympian” as part of my new live album “In The Many Moons”.

It also appears on my other new live album “Encore”!

Type zero to infinity in the box at checkout, you’re very welcome to have this music as a gift from me to you.

Thank you!

Love,

Laura xxx


✅ “Olympian” appears on my debut She Makes War album “Disarm”.

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I’d like to delete myself…

I’d like to delete myself…

Creativity Letterbox Process

Delete: the song that started out as a joke about using a loop pedal, and turned into a high point of almost every live set I performed from mid 2011- my last in-person show in late 2019.

I always enjoyed surprising people in the audience by appearing next to them wielding a megaphone, singing “don’t stop the clocks, don’t mention the time, eyes front and we’ll all be fine”. Hands up if you ever witnessed this in person!

I’d like to delete myself
Don’t like to repeat myself, no

Pay what you want for the live album here and pick up your copy of “Encore” too (I recorded the whole thing again the next day just in case…)



✅ “Delete” appears on my second She Makes War album “Little Battles” *and* my 2019 reworkings collection “And Peace” and this version of the song was recorded live during my first online gig of 2023!

“Delete” was performed live on vocals, Boss RC30 loop pedal and Trash Talk telephone mic, recorded through the Boss Gigcaster 8.


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I really f*cked this up…

I really f*cked this up…

Creativity Letterbox Process

…or did I?!!

Sometimes things go “wrong” at a gig…but it usually just makes things more interesting. Here’s an “extended” version of “Exotic Monsters” from my recent livestream which hopefully proves the point (and shows one way to handle it)!


Pay what you want for the live album here and pick up your copy of “Encore” too (I recorded the whole thing again the next day just in case…)

✅ “Exotic Monsters” appears on my debut Penfriend album “Exotic Monsters” and this version of the song was recorded live during my first online gig of 2023!

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Live from Nottingham: online gig next Wednesday!

Live from Nottingham: online gig next Wednesday!

Letterbox Music News Process

It’s been a while…I moved city, painted some furniture bright pink and have been auditioning local Post Offices for the lofty honour of handling packages of music and merch for generous music supporters.

I’m delighted that the PO closest to me has easy parking, lots of space inside for piling up bags and boxes and, most importantly, a super friendly and positive man running the place.

His joyful hello perked me right up yesterday when I dropped off several bags of CDs and zine bundles for my Correspondent’s Club members – a friendly welcome and a smile makes such a difference, doesn’t it!


Speaking of which, this is your friendly invitation to beam into my new home next Wednesday 27th September for my first online gig of 2023. What with releasing an album, moving house and LIFE OH LIFE the months have slipped by, so I’m delighted to be getting back to these regular performances.

I’ll be playing songs from my Penfriend album “Exotic Monsters” as well as from my She Makes War back catalogue.

Entry is FREE*, the gig starts at 8pm UK time and you can set a reminder for yourself here.

Subscribe to my channel while you’re there – it all helps spread the word to other music lovers.


* For the kind people who always ask how they can pay to attend, there are several ways of supporting me: joining The Correspondent’s Club, buying some music/merch from my shop and/or sending me a contribution via Paypal.

Hope to see you next Wednesday!

Laura xoxo

Getting there, getting there…

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FLASH SALE for Friday 13th…anniversary of “Disarm”!

FLASH SALE for Friday 13th…anniversary of “Disarm”!

Letterbox Music News Process

My debut album “Disarm” is 13 today, so I’m running a flash sale to celebrate!

Get 25% off:

+ “Disarm” on CD
+ “Disarm” on vinyl
+ “Disarm” demos and rarities collection on CD (25 tracks WTF?!!!!)
+ “Disarm:15” 5-track CD (reworked versions of songs from “Disarm”
+ “Disarm” bundle – 1 x vinyl, 2 x CD
+ “Disarm” / “Little Battles” double vinyl deal

GO GO GO!


I always find it interesting looking back at blog posts from around album releases, and it’s especially pleasing to compare Past Laura’s opinions with Current Laura. I think the two of us would still get on very well!

Shared on 2nd September 2010:

As artists, musicians and videomakers we have all the tools at our disposal now and absolutely no excuses not to use them. Gone are the days when bands could get away with saying “That’s not my job, I just make music” and expect to be handed opportunities.

I prefer it this way, having been stuck in a stingy record deal in the past with all rights removed, no say over the spending of money and told off by the label boss for asking too many questions (thankfully I hadn’t written the entire album of songs that got lost in the ensuing band / label split…), but hey, since I was a little girl I always wanted to be in charge.

The late nights and early mornings in front of the computer and the money spent on printing, videos, ribbon, glitter and suchlike is all time and cash well spent, in my opinion, in the quest to create my funny little world of art and music, and feels even more worth it when the reaction from the world is this warm.”

Social media shifted my focus from longer form written pieces for a good while, but with the launch of Penfriend in 2020 I signalled my forever return – so do have a browse of the Letterbox some time 🙂

Here’s another smoke signal from the “Disarm” times:


A humble aside: I remember sitting down in front of the camera to film the quiet performance of “Eye Spy” in this video and feeling SO awkward and silly and embarrassed, even though I was in a recording studio I was paying to record my album in. Isn’t that funny?! Next time I feel silly sitting down in front of a camera to film something in my own home (probably next week), I’ll try and remember that – and, as always, will just try and get on with it.

Photo by Laura Ward taken at The Apollo Project, Herne Hill in June 2009.

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I can’t do this any more // Tea & Empathy Episode 004

I can’t do this any more // Tea & Empathy Episode 004

Creativity Letterbox Mindfulness Process


Have you ever wondered what happens when you click “BUY” on an indie artist’s products?

In Tea & Empathy Episode 004, join me as I package up orders from my House Clearance music and merch sale prior to leaving Bristol FOREVER. I talk about upcoming changes, gratitude and more.

Starring Lunapup and Albydog.

Watch more episodes of “Tea & Empathy” here xo

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I heart Bandcamp + last day of my BIG SALE

I heart Bandcamp + last day of my BIG SALE

Creativity Letterbox Music News Process

TL;DR: House Clearance Sale – last day to get up to 50% off music and merch!


In 2009 I was living in a rented maisonette in South London where, for the first time, I had a separate room to write songs and edit videos in. The windows didn’t close, and there were definitely mice under the floorboards, but I finally had space!

A (real-life) friend I’d first met on photo-sharing site Flickr invited me to take part in a month-long local art installation called The Apollo Project, based in the old Apollo video shop in Herne Hill. Thank you, Laura Ward!

I played gigs, volunteered at other events and even sat on the floor before one of the shows burning CD-Rs of my first EP “Three…Two…One…”, clicking them into DVD cases that I’d decorated with a print of a photograph of a cassette tape.

I also uploaded the EP to Bandcamp.

Back then, I could never have predicted where sharing my music on the internet could take me. After years of playing bass and singing with big artists around the world, I knew it was time to say what I wanted to say, but I never dreamed anyone else would want to hear it.

Over the years, I’ve funded the making of new music through Bandcamp pre-orders, crowdfunding campaigns and, over the past four years, my Correspondent’s Club subscription, because music fans are the absolute best.

7 albums on, I’m preparing to move to Nottingham after 11 years of doing my thing in Bristol, and so I’m running a House Clearance Sale with up to 50% off 23 items: vinyl, CDs, tees and badges.

I will forever be grateful and thankful for Bandcamp for making it possible for indies like me to easily sell our music direct to you.

➡️ I ALSO have tons of free downloads available across both my Bandcamp pages, handily collated for you here.

BIG LOVE
BIG THANKS
Laura xxx

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Why I NEVER lie // Tea & Empathy Episode 003

Why I NEVER lie // Tea & Empathy Episode 003

Creativity Letterbox Mindfulness Process


Authenticity is a word we hear all the time, especially in relation to how we should present ourselves online. After something big happened recently, I wanted to talk about why I NEVER lie.

-> Order Andy J. Pizza & Sophie Miller’s ACE new book “Invisible Things” here (and support this channel at the same time)
-> Visit the “Invisible Things” site here
-> Then listen to Creative Pep Talk (it’s my fave!)

✅ This is Episode 3 of “Tea & Empathy” – watch the rest here xo

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