Watch me and Rat learn about the chart success of our collaborative album “One In A Thousand” – a HUGE win for independent artists and independently-minded music fans everywhere!
THANK YOU SO MUCH xxx
Look what YOU did! (chart results inside)
LetterboxLook what you did! Rat and I made an album we love, and we shared it with you.
This is what people power looks like:
Rat says: “thank YOU, for the support and for joining our Robot Army!”
I say…well, for once I’m speechless. This is going to take a little while to process!
THANK YOU SO MUCH.
I’m going to keep sharing robot-shaped videos on my YouTube channel in the coming weeks, so do please subscribe here and (optionally) click the bell to get notifications.
Have the best weekend, enjoy “One In A Thousand”, and we’ll speak very soon.
SO MUCH LOVE
Laura xxx
PS your copy of “One In A Thousand” is waiting for you in the shop! Unless you’ve already picked it up, in which case – YOU DID DO THIS, THANK YOU!
First “band” interview with Diamond Dave!
Creativity Letterbox Process
Rat and I talked to the very lovely Diamond Dave from TotalRock about how the pandemic affected the emotional core of our album “One In A Thousand”, as well as how we recorded it, I talk about why I’m SO super DIY and Dave quizzes us on our touring plans…
Listen to the full interview here.
Charts Schmarts! But…
Letterbox Music News ProcessIt’s been a very exciting week here at Penfriend HQ!
The headline: it’s the last day to cast your vote for independent music waving merrily at the mainstream, by picking up your copy of “One In A Thousand” on vinyl (low stock!), CD, cassette (low stock!) or download.
All physical orders made in my shop before 2pm TODAY will be counted, and any digital orders made up until 11.59pm tonight will also be eligible. iTunes / Bandcamp / etc digital sales also count – only if you actually download the download – and 1000 streams counts as one album sale for the charts.
WILL YOU JOIN US?
After our midweek result of #5 (!!!!!!) we are in with a chance of a Top 20 album – maybe even Top 10 – which would be a huge win for independent artists and independently-minded music fans everywhere.
This is when the big record label machine starts kicking in and our DIY release has to contend with all sorts of tactics, from price-drops to “buy-again” pleas. Two things that I feel disrespects the people who have so generously ordered and pre-ordered already.
Not here.
Charts Schmarts
Someone asked me this on Facebook and I thought it was worth sharing an expanded version of my answer here:
What do the charts matter, when we’re all perfectly capable of deciding what music we like ourselves?
A great question! Being in with the chance of a high chart position with a truly DIY release is a reminder that we all have more power than we might think in this world of corporations running the show. I’m a big fan of defining my goals, to be in with any chance of achieving them, but it never even occurred to me to write this sort of thing down.
I didn’t think this sort of thing could happen for someone like me – someone who has funded all my work from saving up money from jobs to becoming fan-funded through crowdfunding and pre-orders, not label / publishing advances, family money or anything else.
Rat went through the major label system with Ned’s and came away with great music and great memories, but that way of working just doesn’t work for most people these days. I’d elaborate, but then this post would be VERY long. Something for a future video, I think…
This week I’ve been hearing from people who usually stream music, who have been choosing to buy vinyl, CD or a download to be part of this incredible team effort. Streaming has its place, but having compared the audio quality of various streaming services against a high-quality download, I’m very happy that these people will get a much more satisfying listening experience. Who knows, they might even be encouraged to buy music from other artists, which means more music can be made in future.
The connection between music supporter and music maker is that direct.
From the artist side of things, having an exciting chart result helps with future album making (both from sales paying us back for production costs, and opening doors for expanding the operation slightly beyond the walls of my bedroom studio), and potentially gig-getting, which all then comes back to offer more things to this wonderful community.
It’s certainly not about impressing the major labels…if anything, it’s to spite them. It’s a message: don’t get too comfortable, and don’t underestimate music fans.
Someone asked me yesterday what I’d do if the major labels came knocking.
My answer: charge them a consultation fee.
Let me be one in a thousand
Live my life and fall asleep
Give me peace – not pushing forever
I’d rather be one in a thousand
xxx
YOU did this! Midweek chart reveal…
LetterboxWHAT THE HECK?!!! Let’s just look at this for a moment:
This is the sort of dream I never thought could come true. As a completely independent artist, producing music in my home studio and shooting videos in village halls with homemade robot costumes, itâs mind-blowing to see Obey Robots listed alongside Gorillaz, Gracie Abrams, P!nk and Adam Lambert.
All those major record labels with their big budget album campaigns and my DIY label My Big Sister Recordings just hanging out there in the midweek chart together. Why not, eh?
Dreams can come trueâŚif you do something about them!
It took six independent albums, thousands of emails, blog posts, YouTube videos and social posts, hundreds of gigs and too many late nights at the computer to mention to get here, and of course Rat has had his own journey. Through the major label system, out the other side, and feet first back into making music and learning how much more hands-on things are when you choose to work outside the mainstream like me!
That’s just part of the story though.
None of this would have happened without the generous support of people who choose to pay for music in a culture that has made it optional.
More than anything else, itâs about the music. I think Rat and I have made something meaningful and beautiful, and as always Iâve tried to find ways to include music fans at every stage of the album-making and releasing process.
Receiving comments telling me this is the most excited some people have been about a new record in 20+ years is a huge compliment! Itâs an honour to be part of the soundtrack to someone elseâs life, and the outpouring of love for âOne In A Thousandâ is going to take some time to sink in.
When I asked Rat how he felt about this incredible result, he said:
âI was genuinely numb when you read the position out to me and it felt like I was mishearing words at the time. I canât thank YOU the music buyers enough for all you have done to help us spread the word of the Robots.â
Hear hear. THANK YOU!!!
In the meantime, weâre on a mission to really âstick it to the manâ and see if we can show those major labels what this passionate community of indie music fans can achieve.
Are you with us?
Can we keep this album in the Top 20 on Friday?
If you’d like to cast your vote for independently minded music-making and punk rock spirit, browse my shop for vinyl, CD, cassette, downloads, lyric books, pick tins, badges and tees.
All physical sales processed by Thursday lunchtime count towards the chart, with digital sales counted until midnight Thursday.
Thank you – and have a wonderful day!! You already made ours truly fantastic.
Stars and spangles: “Elephant”: the video
Creativity Letterbox Releases Singles
“Elephant” by Obey Robots features on our album “One In A Thousand”, out 24th February 2023 and available here.
Someone said the thumbnail of this video makes me look like I’m in an episode of Doctor Who, and I am here for that.
VIDEO CREDITS
Directed, shot and edited by Laura Kidd.
Filmed in the corner of Rat’s messy attic in the Midlands and in the middle of Laura’s messy home studio in Bristol. Luna tried to get on camera, but it wasn’t the right time. Can you spot her in this one though?
SONG CREDITS
Produced by Laura Kidd in The Launchpad, Bristol.
Mixed by Chris Sheldon at Red Cedar, London, mastered by Katie Tavini at Weird Jungle, Brighton.
All music by Laura Kidd and Rat. Guitars by Rat.
All lyrics, arrangements, vocals, bass and synths by Laura.
Drums by Max Saidi.
What’s happening in my life?!!
Creativity Letterbox Music News
Wednesday 15th February. Ratâs monster riff is unmistakable – but I canât understand how itâs coming out of the kitchen stereo. I walk back inside the house, my puppy Luna bouncing along behind me.
Sheâs always like this when we get home: keen to get out into the garden after a few hours without humans, but keener to let us know she loves us very much. This dog wags with her entire body.
âTim!â I shout back at my husband, who has a strange look on his face. He doesnât get to hear my âholy sh*t whatâs happening?!!!â voice very often, so it takes him a minute to join me by the sink, staring incredulously at the words on the DAB radio.
BBC Radio 6 Music
Now playing: Porcupine by Obey Robots
Leaving the radio on for the dogs while we went out to watch âSpinal Tapâ at the Bristol Slapstick Festival has paid off. Gideon Coe is playing âPorcupineâ!!!
Thursday 23rd February. An exciting email. Steve Lamacqâs producer is writing to see if they can play âSuper Connectedâ on his show tomorrow. Um, sure!!! I ask how on earth they came across the track, and she replies that Steve found it, she doesnât know how.
I know how.
This shouldnât be happening – and I donât mean that in a surprised, self-deprecating, I canât believe this is happening to me sort of way.
I DIDNâT SEND ANYONE THE SONGS TO PLAY ON THE RADIO.
This is happening because of YOU. People talk – and it appears there are still some very passionate music lovers working in the higher echelons of radio, interested in checking out the things people like you are talking about.â¨â¨
In the days after sharing the news of these radio plays, I hear from the two people responsible. People who decided to write into 6 Music and tell them about our songs. Fans of my work who just wanted to do something to help.
Scott and Andrew – THANK YOU. What a treat!
âOne In A Thousandâ by Obey Robots is out NOW, and it feels like great timing. This week, the hashtag #unsignedandcrap trended on Twitter, in backlash to Radio X DJ Chris Moylesâ ignorant words about independent artists.
â¨â¨Blah.â¨â¨
This entire album campaign has played out purely through these emails, videos on my YouTube channel and posts on social media. No pay-to-play, no pay-to-get-played. Just word of mouth from independently-minded music fans. Thatâs people power!â¨â¨
Over the 14 years Iâve been sharing my music online, Iâve been shown time and time again by loyal music lovers that there is space – and enthusiasm – for the things I make. Yet, every time Iâm about to share a new album I can never quite believe itâs going to go well.â¨â¨
I would never release a single note of music I didnât believe in, but weâre all experiencing hard times at the moment and we have to be realistic about whatâs sustainable and whatâs respectful.
Manufacturing physical products costs a lot of money, and no-one wants to live surrounded by boxes of their unsold vinyl, t-shirts and pick tins – but I donât expect everyone to be able to buy things.â¨â¨
Youâll always be able to access the things I make in low or no-cost ways, but this whole cottage industry relies on there being enough people in a position to contribute.â¨â¨
So far itâs workingâŚso thank you again!â¨â¨
Your support for this new record has been overwhelming, and Iâm so grateful. Releasing new music in this fashion is complicated, and exhausting, but itâs been brilliant to be able to invite Rat along as a guest on my tiny record label this time around. The last time he released a new album it was on a major label – but he said this is just as exciting, and heâs really enjoyed being more hands-on with this project and getting to talk directly to you.
Over to Rat for his thoughts on sharing new music with you:
âHow do I feel about the album coming out?
Surreal… a definition by the Cambridge dictionary – strange; not seeming real; like a dream: sums up how I’ve felt all week. The fear is real. it’s been nearly 30 years since I’ve released any new music and this is the first time I’ve ever released music that wasn’t with the Ned’s.There is also an overwhelming happiness that we’ve done it… we really have done this!!!
âLet’s make an albumâ is seeing the tip of Everest above the clouds… what lies beneath to get there is a colossal task in itself, a journey for which I will be forever grateful to Laura for.
Some folks have said they’ve never seen me this happy in a long time, and they are right in saying that.â
Thank you so much xxx
Get “One In A Thousand” here.
Album release week events
Letterbox“One In A Thousand” is out TOMORROW – get your copy here and help us smash into the UK Top 20…can we do it?!!!
We’re going to have some fun in the next few days, and you’re invited:
Friday 24th February, 5pm – Correspondent’s Club Zoom with Laura, 5pm (members-only)
Monday 27th February, 7pm – “Elephant” video premiere + livestream with Rat & Laura
Tuesday 28th February, 8pm – Tim’s Twitter Listening Party (with Tim Burgess of The Charlatans)
Here’s how to take part:
If you have a Twitter account
1) Head to Twitter and follow me (HTTP://twitter.com/penfriendrocks) and Rat (HTTP://twitter.com/rat_ned)
2) Join us at 8pm on 28th Feb by going to https://twitter.com/search?q=%23timstwitterlisteningparty… (make sure “latest” is selected) and refreshing the page as you listen to the album on your streaming service of choice OR on CD / vinyl / cassette obviously!
OR if you don’t have a Twitter account
1) Join us at 8pm on 28th Feb by going to https://twitter.com/search?q=%23timstwitterlisteningparty… (make sure “latest” is selected) and refreshing the page as you listen to the album on your streaming service of choice OR on CD / vinyl / cassette obviously!
Creative Spaces: home studio tour with Rat from Ned’s Atomic Dustbin / Obey Robots
Creativity Letterbox Process ProductivityFinding space to be creative – whether that’s a physical space, a time of day or just a mindset – is so powerful.
In the first of a new video series, I discuss different ways of writing songs, and gaining confidence through home recording with Rat, guitarist from Ned’s Atomic Dustbin and my duo Obey Robots!
Making music, telling stories and doing it yourself
Creativity Letterbox Process ProductivityHuge thanks Cassie Fox from LOUD WOMEN for inviting me onto Louder Than War radio to talk about the new Obey Robots record, my thoughts on DIY music and the power of story in sharing music.
Huge thanks also to Charley Stone for asking such excellent questions!
âĄď¸ Listen to the full show here.
â
Read “How to be a successful DIY artist” by Kim Boekbinder here and check out her music here.